some technology, some traditional. some hands on, some group, some independent. all of that is important and as parents you follow your kids and start to see what they're most interested in. but they don't have an understanding that this product at an early age will lead them to science. goldieblox created a sensation all over the world when the company promoted a promo using the beastie boys song "girls." after a brief legal battle with the band over the song's rights, the company has changed the video. but the toy remains a hot seller headed into the holidays. >> debbie sterling joins us this morning. good morning, debbie. >> good morning. >> you were one of the few women in your engineering class at stanford. you have an engineering degree from stanford. how did this help you come up with this toy? >> it's one of the fastest grows jobs in the u.s. we frankly need more girls and women. i found research that girls start interest as young as age 8. i wanted to go in there with a toy that would spark them at a young age. >> why do you think toys will have an influ